Where Chicago Goes, We Go
Witch Doctor Studios
>>> PROJECT DESCRIPTION
Zurich came to us to create a video that could capitalize on their first ever public-facing marketing campaign, which ran during their 100th year of insuring companies in Chicago.
Our main challenge was to develop a creative direction that spoke to Zurich's deep history with the city, without becoming a centennial celebration video. We solved this problem by alluding to historical facts in the voice-over, while the main storyline and visuals depict a modern day story of a typical Chicagoan.
>>> OUR ROLE
We produced all elements of this piece, including the creative direction, script and all other production assets through final delivery.