Project Title
China Exhibit CTA Ad :10

Client
The Field Museum

Producing Company
DDB

Year
2015

>>> PROJECT DESCRIPTION
A :10 Ad for The Field Museum's China Exhibit. The ad plays on monitors placed at CTA Train Stations.
Originally this was scoped to include a lot more animation, including pacing back and forth, turinging around, and a swipe of the lion's paw.  But with only 10 seconds, there simply wasn't enough time to accomodate all the action.
 

>>> CREATIVE & TECHNICAL NOTES
Boarded & Illustrated by DDB Creatives, Animated by me in After Effects